About Us

Sally is extremely fond of straight hairstyles and is keen to invest in a range of hair straightening products and tools without exceeding her budget. However, her job and her role as a mother leave her with very little means and time to shop for the perfect hair straightening products and tools. Following the advice of friends and neighbours, she saves enough money to purchase a flat iron. A few weeks later, Sally realizes the flat iron she spent so much money on is not giving her the results she hoped for. Her curly hair does not hold straight hairstyles even after switching to a different hairspray and another technique. She has to deal with the problem of frizzy hair as soon as the style comes undone. She is disappointed because she did not get value for her hard-earned savings. She believes she could have made a more informed choice if only she had received proper guidance.

Finding the right products and tools for achieving perfectly straight hair can be overwhelming. This is especially true for a modern woman like Sally with countless professional and personal demands on her time. Trying out different hair straightening products and tools is both expensive and experimental for someone with limited means and time constraints.

The products and tools a woman should invest in will depend on her hair type. A light-hold hairspray, for instance, is great to use on kinky curly hair before straightening it. But, will it achieve the same result for a woman with naturally straight or slightly wavy hair? Multiple heat settings make it easy to adjust the temperature of the flat iron, making the device suitable for fine, thick, and textured hair. Should Sally buy this or one with a dual heat setting?

Hair Straighteners Come With New and Improved Technologies

The technology of flat iron also plays an important role in the potential customer’s decision-making. It can be particularly hard for a novice to differentiate between a flat iron with titanium plates and one with ceramic technology. How does Sally decide which one is good for her hair?

How the Hair Straightener Is Built Will Affect Your Hairstyle

The construction of the flat iron can affect the styling outcome. How does a woman with shoulder-length curly hair decide if she should choose a hair straightener with narrow panels or one with wide panels? Would Sally prefer a flat iron with knobs, dials, buttons, or an electronic display?

Your Expectations and Budget Are Important Too

The customer’s expectations and budget will largely influence their purchasing decision. A flat iron with keratin-infused plates can prevent damage to the hair through its micro-conditioning properties. A smart heat sensor prompts the flat iron to shut off when it exceeds a certain temperature thereby protecting the hair against heat damage. A flat iron built with a floating plate design is ideal for curly hair which tends to snag in styling tools. A colour-coded digital temperature display guides the user to set the flat iron to a temperature suitable for her hair type. How important are these additional features for Sally and do they justify the higher price of the device?

How We Can Help You

Choosing a hair straightener that will give a sleek straight hairstyle without damaging the hair can be nothing short of a rollercoaster ride given the myriad choices of flat iron on the market. Obviously, Sally would like a reliable source of information – one where the experts analyze, compare, and discuss different hair straightening products and tools. Women like Sally understand the importance of a website that informs non-experts about the finest brands and models available on the market with their respective prices, features, merits and demerits, and how they provide the best value for money. Ours is one such website.

We aim to do the researching for you and help to narrow down the choices for you. How do we do this? We do this by simply testing a selective range of products and tools for perfectly straight hair and publishing our expert reviews, opinions, and suggestions on the most effective and budget-friendly offerings on the market. We advise you on the technology and construction of the hair straighteners and the styling formulations that are best for achieving salon-quality straight styles.

We will give you the inside scoop on all the latest hair straightening gadgets being churned out from time to time. Whether it is a flat iron with keratin-infused plates, a rounded edge, a digital LED display, an ergonomic design, a 360-degree swivel cord, a fast heating time, or a longer warranty, we provide all the details that will help you choose.

We will also recommend hair products according to hair type. We want to provide Sally and women like her information on the hairsprays, straightening balms, thermal protection creams, combs, and hairbrushes that are perfect for straightening wavy, curly, and straight, or fine, thick, and textured hair.

You will not need to look anywhere else for sound advice on hair straightening products and tools because that is what we specialize in!